Chapter 4 Video Links

Figure 4.5

Pacific Life has been “breathing” for 140 years.


Figure 4.6

Pacific Life continues to “guide” its customers.


Figure 4.7

Pacific Life “listens” and adapts when necessary.


Figure 4.8

Allstate commercials often personify “mayhem” to create an analogy.


Figure 4.13

If you’re not you when you’re hungry, are you like Betty White?


Figure 4.16

Do woodchucks chuck wood? If so, then Geico can save you money on your car insurance, according to the enthymeme they construct.


Figure 4.24

Quint tells Hooper and Brody of the night the USS Indianapolis sunk.


Figure 4.31

This Corona commercial juxtaposes different scenes to create a mood.


Figure 4.36

Literal version of “Rainbow Connection.”


Figure 4.

This music video attempts to tell a story to make an argument.


Figure 4.44

Team America shows how to make a montage.


Figure 4.49

The Rocky movies make frequent use of montage scenes.


Figure 4.50

Tupac Shakur’s “Changes” remixes Bruce Hornsby’s “The Way It Is.”


Figure 4.55

You should always “think before you post” online.


Figure 4.64

History of the CBS brand mark.



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