Chapter 2 Video Links

Figure 2.1

A defense of rhetoric

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Figure 2.2

The Rhetorical Tetrahedron with a focus on the appeals of logos, ethos, pathos, and kairos.

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Figure 2.8

New Team Jordan Signature Shoes: celebrities and designers add their credibility to Nike’s discussion of these shoes.

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Figure 2.12

This public service announcement uses a song to elicit pathos, and a celebrity to create ethos.

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Figure 2.18

FDA announcement unveiling the new cigarette warning ads.

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Figure 2.19

Testimonies from former smokers are effective, but are they too effective?

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Figure 2.22

The unfortunate shooting at Sandy Hook Elementary School provided a kairotic moment to discuss gun control.

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Figure 2.24

This AT&T ad shows how writing technologies can work together to solve problems more quickly.

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