Chapter03

Chapter 3 Video Links

Figure 3.4

The Federal Emergency Management Agency would like to help keep small business owners from going underwater.

Figure 3.13

Note how this ad uses pathos to convince you to wear a helmet.

Figure 3.14

This AT&T ad makes an appeal to social privilege.

Figure 3.15

This Old Spice ad uses improbable transitions to appeal to the viewer

Figure 3.16

The Forest Service appeals to a sense of adventure.

Figure 3.22

Governor Bob McDonnell uses a kairotic moment to discuss the role of women in the military.

Figure 3.25

General Electric taps into the kairotic moment of environmental conversations.