Chapter 3 Video Links
The Federal Emergency Management Agency would like to help keep small business owners from going underwater.
Note how this ad uses pathos to convince you to wear a helmet.
This AT&T ad makes an appeal to social privilege.
This Old Spice ad uses improbable transitions to appeal to the viewer
The Forest Service appeals to a sense of adventure.
Governor Bob McDonnell uses a kairotic moment to discuss the role of women in the military.
General Electric taps into the kairotic moment of environmental conversations.
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